Designing and Fitting the Creative City Model Focusing on Cultural Industries in Mashhad Metropolis

Document Type : Original Article

Authors
Alireza Sharafzadeh 1
Fatemeh Azizabadi Farahani 2
Mohsen Ghadami 3
Ali Rashipoor 4
1 Ph.D. Student of Cultural Planning and Management Department, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 Associate Professor of Cultural Affairs and Media Department, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
3 Associate professor of Public Administration Department, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
4 Associate Professor of Cultural Management Department, Faculty of Management, Isfahan Unit (Khorasgan), Islamic Azad University, Isfahan, Iran
10.22034/he.2025.518209.1087
Abstract
Creative cities are recognized as centers of innovation, creativity, and idea-to-wealth conversion. Today, ideas and innovation are fundamental principles for competition, therefore having a creative city is every society's desire. Accordingly, the main objective of this research was to design and adapt a creative city pattern focusing on cultural industries in Mashhad metropolis. This study is applied in terms of purpose and quantitative in terms of method. Questionnaires and structural equation modeling were used for validation of the model to present the pattern and test its validity. The statistical population consisted of all experts, specialists, managers, and academics related to this field, totaling 850 people, from which 265 people were selected as the research sample using Morgan's table. A researcher-made questionnaire was used for data collection; therefore, construct validity was used to examine validity, and Cronbach's alpha coefficient was used for reliability. Using structural equation modeling, the extracted model's validity and reliability were tested and accepted. Based on the results, cultural dimensions include diversity and cultural infrastructure, events, education, and supportive policies that contribute to cultural richness and artistic development. Social dimensions emphasize creative human resources, cultural collaborations, and creative spatial characteristics. In the technological dimension, innovation in cultural industries and digital infrastructure development, such as artificial intelligence and virtual reality, play key roles. Environmental dimensions relate to cultural sustainability and environmental protection. The economic dimension includes advertising, branding, and urban cultural economy that contributes to creative industry growth. The presented model was confirmed by experts, and suggestions for creative city development were proposed, including strengthening cultural infrastructure, supporting creative human resources, holding artistic events, and improving supportive policies.

Keywords

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Human Ecology
Volume 4, Issue 12
Autumn 2025
Pages 1276-1290