نوع مقاله : مقاله پژوهشی
کلیدواژهها
عنوان مقاله English
نویسندگان English
This study was conducted with the aim of " An analysis of the socio-cultural antecedents and environmental awareness of thrifty consumer behaviors in the field of water consumption management" among the citizens of Kashan. The research approach is descriptive-analytical with an applied purpose and is based on the face-to-face survey technique and the use of questionnaires. The statistical population included citizens over 18 years of age in Kashan, who were selected as a sample size using a regression analysis method of 180 people using cluster sampling. The results of the descriptive part of the research showed that the average of water-saving behavior was 90.9 and above the average. The inferential findings revealed that there is a significant and positive relationship between religiosity and religious affiliations, environmental culture, attitude towards water consumption, awareness and knowledge about water consumption, and responsibility with a tendency towards water-saving consumption behaviors. Also, religiosity and religious affiliation with a total effect of 0.745, followed by the variables of environmental culture (0.327), attitude towards water consumption (0.261), and responsibility (0.18), respectively, had the greatest effect on water saving behaviors among the citizens of Kashan, and the total of the variables studied explained 70% of the variance in water saving behaviors.
کلیدواژهها English