The role of rural tourism in the sustainable economic development of the villages in Sowme Sara county

The diversity and complexity of the tourism industry, varying with geographical regions, have created unique opportunities for tourism planning and management. In areas prone to tourism industry development, it is necessary to seek the driving factors of tourism flow, as tourism is one of the most dynamic economic activities of the present era. Although tourism development is not a universal solution to all problems, it will present planners with a suitable strategy for sustainable economic development, reducing regional deprivation, and comprehensive economic development in a city or country. Therefore, addressing the issue of rural tourism will examine the needs of urban dwellers considering changes in economic factors and place them in an optimal state. This research is applied in nature and descriptive-analytical in terms of its characteristics. Our statistical population in this research consists of rural households in the city of Sowme Sara, officials, and tourists. To examine the impact of the factors mentioned in tourism, we used a questionnaire as a tool. The responses and data were collected from the statistical population and analysed using statistical tests in SPSS software and the HOLSAT model. The results indicate that, according to the statistical tests conducted on the components of the two hypotheses, both hypotheses are confirmed. These structures have been able to contribute to the development of tourism in the region. The results obtained from the HOLSAT model show positive performance in the components of the economic structure and contradictory results, indicating a need for re-planning in this regard.