Impact of FinTech and green transformational leadership on ESG with the mediating role of green competitive advantage

Document Type : Original Article

Author
Mohammad Reza Radfar
Department of Financial Management and accounting, ST.C., Islamic Azad University, Tehran, Iran.
10.22034/he.2025.541254.1131
Abstract
Applying FinTech and paying attention to environmental issues in today's competitive world has become not only an advantage, but also an inevitable necessity for organizations. In other words, we are in an era where a one-dimensional focus on economic issues cannot help organizations achieve success, and managers, in addition to drawing a profitability perspective, must also pay special attention to sustainability performance; therefore, this study examines the impact of FinTech and green transformational leadership on sustainability performance (ESG) with the mediating role of green competitive advantage. The research method is based on an applied objective and on a descriptive survey implementation and a statistical population including employees and managers of Parsian Bank in Tehran. To collect information, standard questionnaires and to examine the research hypotheses, structural equation modeling with SmartPLS software has been used. The results show that FinTech and green transformational leadership have an impact on green competitive advantage and sustainability performance (ESG). It was also observed that green competitive advantage plays a mediating role in the impact of FinTech and green transformational leadership on sustainability performance. Therefore, it can be concluded that by using FinTech and implementing a green transformational leadership style, sustainability and environmental performance will improve and a green competitive advantage will be created for the bank.

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